Turning your haters into your most effective promoters isn't the newest trick in the marketing playbook.
One of the great things about Ikea is that it's not afraid to jump on current events and even have fun with other brands.
Marketing that embodies a brand promise, rather than just communicating it, is always a delight. L.L.
In the new "It's On Us" PSA, former vice president Joe Biden delivers what may be his most emotional plea yet.
It's not the kind of branded clothing that gets shot out of a T-shirt cannon at sporting events, but it's mighty close.
In-world advertising is always a fun tactic for gaming brands. And now, Minecraft has gotten into the act, enlisting ad agency 215 McCann to build a giant machine inside the Minecraft world--whose mismatched components serve as marketing for a special update to the popular building game.
They'll take what's inside the box, Monty! In this syrupy sweet spot for Creig Northrop Team of Long & Foster Real Estate, a husband and wife keep giving each other gifts in little blue boxes.
You're a brand nerd par excellence, and you think you've got your brand logos down cold. But then you're asked to draw a well-known logo from memory--and you completely botch it.
H&M and Naomi Campbell are taking an 1980s song about unemployed male empowerment and turning it into a 2017 ad about global female empowerment--through fashion.
Beer commercials don't usually invoke famous Shakespeare soliloquies, or star a blind gal with her service dog, or a guy in drag named Carl who calls himself "a stroppy cow" for refusing to order "the usual" at the pub.
After last year's "Workin' Out with Sasquatch" ads for Jack Link's beef jerky, NFL stars Odell Beckham Jr.
Netflix seemingly can do no wrong when it comes to its marketing. Even its cease-and-desist letters are creative enough to get glowing reviews.
AMV BBDO London and acclaimed director Henry-Alex Rubin have developed new advertising for Guinness that profiles the Compton Cowboys, young men who've managed to break the cycle of violence and fear in hardscrabble South Central Los Angeles.
TBWA\Paris makes some of the most visually striking McDonald's advertising anywhere, and its latest campaign might be its most artful so far.
RPA's "The Proof Is in the Poop" campaign for Halo dog food adds Poopsie the poop coil to America's stable of anthropomorphic poop characters, right alongside Mr.
This entertaining new Audi ad from DDB Spain reintroduces us to the Invisible Man and his Sunset Boulevard-esque relationship with his own fame.
Why would anyone in their right mind put Charles Manson on a billboard? Good question. First, some context.
Not all of us get the fuss over soccer. Thankfully, there's Heineken. In the beer brand's self-bestowed role as great democratizer, and with help from Publicis Italy, a new series of Fredrik Bond-directed ads for its #SharetheDrama campaign interprets the stakes of the game by using cinematic tropes that non-sportspeople perhaps understand better.
Money is a fraught subject for many Americans, even relatively well-off ones. Investment company Wealthsimple takes on those often unspoken anxieties with a new campaign shot by Oscar-winning documentarian Errol Morris (and created in-house), featuring a wide range of regular people chatting about their worries.
You've probably seen the dystopian Halo Top ice cream commercial by now--the one directed by Mike Diva, the popular YouTuber with the twisted sense of humor.