All Your Web In One Place.

Everything you want to read - news, your favorite blogs, art and more - in one convenient place designed for you.

Learn more about MultiPLX or signup for personalized experience.


This Ad for a Snorkeling Mask Is So Elegant, You Won't Want to Hit the Beach Without One

This ain't your grandpa's snorkeling mask. To promote Tribord's Easybreath full-face snorkeling mask, French agency Rosapark released a spot that almost seamlessly blends water and sky—a visual metaphor for how the Easybreath lets you breathe underwater just like you do on land.  "Easybreath is a real innovation in the world of diving—gone is the need for a separate mask and snorkel, and the difficulties some people having using them," explains the agency's creative director, Jamie Standen.

Kleenex Explores the Sadness and Anxiety of Moving From Elementary to Middle School

Kleenex's "Someone Needs One" campaign is back with an emotional back-to-school video designed to make you need some Kleenex.

From Writers to Directors to Musicians, Kids Made Target's Back-to-School Ads

For retailers, the back-to-school season is especially lucrative, which makes it all the more important to ensure the message is impactful to young people.

This Agency's Weird, Fascinating Model Imagines If Humans Evolved to Survive Car Crashes

Platypi have always been our favorite example of the weirdness of evolution. And while we laugh, it's easy to forget that nature makes us the way we are for reasons we can't always gauge.

A Redditor Just Showed How Easily the Site Can Be Manipulated for Viral Ad Revenue

If you visit Reddit frequently enough, you'll notice the abundance of accounts that just keep posting old content over and over, reaping the site's "karma" points.

Domino's Apologizes for Years of Totally Overcharging You for Pizza on the Weekend

Domino's wants consumers to know it feels guilty about charging more for pizzas on the weekend, and it's trying hard to make things right.  For years, the fast-food chain has offered bargain pricing on Monday-to-Thursday carryout, charging $7.99 for a large three-topping pie.

Agency Sends Copywriter Into Wilderness to Live Exclusively on Its Clients' Brands for 5 Days

You've heard the adage that agencies should use their clients' products. It's the least you can do, if you're going to be selling them.  But what if you upped the stakes a little and made a social reality show out of it?

For Its First New Cereal in 15 Years, General Mills Makes Animals Our Food-Dispensing Overlords

Animals act like people—and vice versa—in a singularly silly campaign introducing Tiny Toast, General Mills' first new breakfast cereal in nearly 15 years.

Yelp Remixed Its Ad About a Bad Yoga Instructor, and Now He's Even Worse

Back in June, Reid Sheehan Latimer + Crew made this "Yoga" spot for Yelp, positioning the review network as the place people go to find businesses that meet their needs (instead of where assholes and aspiring Internet comedians go to whine about bad service).

Laura Ingraham's Awkward Salute/Wave at the RNC Becomes a Viral Moment for Giphy

Animated GIF hub Giphy has certainly been having its share of fun with this week's GOP Convention speakers, but one of its tweets has taken on a life of its own.

Fruit of the Loom Opened a Fake Lingerie Store to Prove How Fancy Its Panties Really Are

Früt is the hottest new lingerie boutique in town. There's only one catch—all the underwear it sells is from Fruit of the Loom.

David Ortiz Is Planning for Retirement by Picking Through Papi Puns in ESPN's New Ad

With retirement looming, Red Sox designated hitter/first baseman David Ortiz is preparing for the next stage of his life the only way he knows how: By making terrible puns as he attempts to name potential business ventures.

Check Out Sonos' First Storefront, a Glowing Shrine to Music and Home Acoustics


For its first brick-and-mortar store, located in New York City's SoHo neighborhood, Sonos is showing customers how its products could both sound—and feel—in their homes.

Two Men, and One Cocaine Bear, Just Made Kentucky's Strangest Local Ad Ever

Cocaine Bear wants you to visit the Kentucky for Kentucky Fun Mall. Lumber on down, y'all! Or at the very least, check out the 175-pound stuffed creature (aka, Pablo EscoBear)—which perished 31 years ago after ingesting 40 kilos of cocaine that fell from a plane in a botched smuggling operation—in the goofy TV commercial below.

People Fall in Love With Hondas, to the Music of Angels, in These Clearance Sale Ads

Ah, car dealerships. They're such wondrous places, awash in glitter and vibrating to the ebullient rhythm of dancing feet and upbeat songs of love.

YouTube Music's Latest Ad Campaign Is an Infectious Ode to the Diversity of Music Lovers

To promote YouTube Music, which launched in the U.S. in November, YouTube is putting the spotlight on its biggest competitive advantage—its diversity.  Sure, Spotify has musical diversity.

Donald Trump Is Making Out With Ted Cruz on This Billboard Outside the GOP Convention

All delegates, superdelegates, former college basketball coaches and garden variety political junkies attending next week's Republican National Convention will be greeted by an unusual and unavoidable sight: Sen.

Ikea Made This Surreal, Mesmerizing Ad to Promote an Intriguing Upcoming Product Line

Follow the rolling ball! There's no furniture in this artsy ad for Swedish furniture store Ikea, but there is an attractive glass orb that rolls clack-clack-clack across the parquet floor of an empty, sun-splashed, high-ceilinged apartment—so that's something.

Caribou Coffee Made It Snow in Minneapolis Last Week for a Cool Iced Coffee Stunt

Snow fell last Friday in Minneapolis, even though the temperature was over 70 degrees. Of course, it was all just part of an ad campaign.

This Frank Ad About Restroom Laws Will Run During Trump's Convention Speech

The Republican National Convention is coming up, and it's already causing social patter: While some notable names have opted not to attend—including the two former Presidents Bush and ex-hopefuls like McCain and Romney—others are planning on crashing the party.  On the night Donald Trump is expected to accept the Republican nomination, a coalition of equal rights groups will run a commercial critiquing laws that limit which public restrooms transgender people can use.


Loading...