This ain't your grandpa's snorkeling mask. To promote Tribord's Easybreath full-face snorkeling mask, French agency Rosapark released a spot that almost seamlessly blends water and sky—a visual metaphor for how the Easybreath lets you breathe underwater just like you do on land. "Easybreath is a real innovation in the world of diving—gone is the need for a separate mask and snorkel, and the difficulties some people having using them," explains the agency's creative director, Jamie Standen.
Kleenex's "Someone Needs One" campaign is back with an emotional back-to-school video designed to make you need some Kleenex.
For retailers, the back-to-school season is especially lucrative, which makes it all the more important to ensure the message is impactful to young people.
Platypi have always been our favorite example of the weirdness of evolution. And while we laugh, it's easy to forget that nature makes us the way we are for reasons we can't always gauge.
If you visit Reddit frequently enough, you'll notice the abundance of accounts that just keep posting old content over and over, reaping the site's "karma" points.
Domino's wants consumers to know it feels guilty about charging more for pizzas on the weekend, and it's trying hard to make things right. For years, the fast-food chain has offered bargain pricing on Monday-to-Thursday carryout, charging $7.99 for a large three-topping pie.
You've heard the adage that agencies should use their clients' products. It's the least you can do, if you're going to be selling them. But what if you upped the stakes a little and made a social reality show out of it?
Animals act like people—and vice versa—in a singularly silly campaign introducing Tiny Toast, General Mills' first new breakfast cereal in nearly 15 years.
Back in June, Reid Sheehan Latimer + Crew made this "Yoga" spot for Yelp, positioning the review network as the place people go to find businesses that meet their needs (instead of where assholes and aspiring Internet comedians go to whine about bad service).
Animated GIF hub Giphy has certainly been having its share of fun with this week's GOP Convention speakers, but one of its tweets has taken on a life of its own.
Früt is the hottest new lingerie boutique in town. There's only one catch—all the underwear it sells is from Fruit of the Loom.
With retirement looming, Red Sox designated hitter/first baseman David Ortiz is preparing for the next stage of his life the only way he knows how: By making terrible puns as he attempts to name potential business ventures.
For its first brick-and-mortar store, located in New York City's SoHo neighborhood, Sonos is showing customers how its products could both sound—and feel—in their homes.
Cocaine Bear wants you to visit the Kentucky for Kentucky Fun Mall. Lumber on down, y'all! Or at the very least, check out the 175-pound stuffed creature (aka, Pablo EscoBear)—which perished 31 years ago after ingesting 40 kilos of cocaine that fell from a plane in a botched smuggling operation—in the goofy TV commercial below.
Ah, car dealerships. They're such wondrous places, awash in glitter and vibrating to the ebullient rhythm of dancing feet and upbeat songs of love.
To promote YouTube Music, which launched in the U.S. in November, YouTube is putting the spotlight on its biggest competitive advantage—its diversity. Sure, Spotify has musical diversity.
All delegates, superdelegates, former college basketball coaches and garden variety political junkies attending next week's Republican National Convention will be greeted by an unusual and unavoidable sight: Sen.
Follow the rolling ball! There's no furniture in this artsy ad for Swedish furniture store Ikea, but there is an attractive glass orb that rolls clack-clack-clack across the parquet floor of an empty, sun-splashed, high-ceilinged apartment—so that's something.
Snow fell last Friday in Minneapolis, even though the temperature was over 70 degrees. Of course, it was all just part of an ad campaign.
The Republican National Convention is coming up, and it's already causing social patter: While some notable names have opted not to attend—including the two former Presidents Bush and ex-hopefuls like McCain and Romney—others are planning on crashing the party. On the night Donald Trump is expected to accept the Republican nomination, a coalition of equal rights groups will run a commercial critiquing laws that limit which public restrooms transgender people can use.