Each year, brand marketers come to South by Southwest in Austin, Texas, to showcase immersive activations for the festival's thousands of attendees.
A few months after two of its co-founders left to launch a new venture, David Miami has announced a series of major leadership changes.
For years, we've known that social media platforms inspire jealousy. A 2013 study showed that people fall into a "spiral of envy" when Facebook reveals that their friends are excelling or leading glamorous lives.
Facebook introduced its Facebook Lite Android application in June 2015, saying at the time that it was designed for emerging markets and areas with poor connectivity.
Sony closed out its week-long activation at South by Southwest with some fluffy clouds, a cash bar, special musical performances and a new type of virtual reality experience.
J. Walter Thompson Co. today announced that it is eliminating the position of worldwide chief creative officer.
Few agencies have as strong a relationship with a sports franchise as Copacino+Fujikado has with the Seattle Mariners.
Ever since "people-based marketing" was introduced at Advertising Week in 2014, it has become a strategic imperative for almost every brand.
From Westworld craze to Elon Musk to dozens of branded activations, it's been a busy week for marketers at South by Southwest.
After a week filled with AI and VR, one SXSW activation is keeping it simple and artful. Mondo creates screen prints for films, TV shows, video games and comics, as well as record labels, toys and apparel.
When brands have a crisis, they call the Winston Wolfe of public relations, Harlan Loeb. Loeb, who runs Edelman's crisis and risk mitigation practice, didn't grow up in the PR business.
After years of headlines about consultancies eating ad agencies' lunches, the two groups are increasingly starting to look alike.
For decades, fast-food chains have chased quick sales with limited-time promotions and products (R.I.P.
Consumers have long exchanged data for services they find valuable, like email addresses or location for free Wi-Fi and social media profiles for easier site logins, but they are starting to let platforms into their lives like never before, even going so far as to consent to vehicle tracking and access to their homes.
Anyone who's ever had an infuriatingly long call with a company over a big bill probably doesn't exactly have a warm and fuzzy feeling about that brand.
It might not quite feel like golf season yet, at least not in New York where snow is in the forecast for tomorrow.
Brooklyn-based Gimlet Media--the media company behind some of the most popular podcasts, like Reply All, Homecoming and Startup--wants to learn how to make content work on Amazon's Alexa.
If you've been in downtown Austin, Texas, this weekend, and especially if you've been near South by Southwest, you might have heard a loud, hearty laugh coming from a pedicab.
If you're trying to watch an episode of Homeland and your mother keeps distracting you by asking questions about the twisting-turning, intricate, high-stakes plot, maybe there's only one correct response: Just start the damn thing over again.
Hyundai's Innocean has placed chief creative officer Eric Springer on leave less than a week after Adweek broke the news of a lawsuit accusing him and the agency of sexual harassment, discrimination, retaliation and wrongful termination.