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Here's The Avengers 2 Trailer, Recut as a Super Ominous Ad for Pinocchio


Late at night, when Wes Craven and David Cronenberg sit around trying to scare each other at the Horror Movie Directors' Spooky Mansion of Fear (look it up, it's a thing), I'm pretty sure the most frightening movie either of them can think of is Disney's disturbing 1940 classic, Pinocchio.

Sony Advertises Its 'Most Beautiful' TV Picture With One of Its Most Beautiful Ads Ever


adam&eveDDB and directors Leila and Damien de Blinkk headed to Canada to film this remarkable new spot for Sony's 4K Ultra HD TV.

Everything You Hate About Advertising Comes to Video With the Onion-Like 'Advertising Insider!'


The advertising trade parody site Adweak.com made quite a slash when it debuted way back in 2001, even meriting mention in an Adweek column.

Flowchart: When You Should (and When You Shouldn't) Work for Free


As we learned again recently, professional creatives tend to get prickly when asked to do work for no compensation.

Air New Zealand Gets More Epic Than Ever With Its Newest Middle Earth Safety Video


The wizards at Air New Zealand have conjured up their third J.R.R. Tolkien-themed video in as many years, ahead of the final installment of Peter Jackson's second Middle Earth trilogy, "The Hobbit: The Battle of the Five Armies." Directed by Taika Waititi, the new clip is modesty titled "The Most Epic Safety Video Ever Made," and it features appearances by Elijah Wood, Dean O'Gorman and Sylvester McCoy, all stars of the upcoming movie.

Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos


Brands generally understand the most engaging lengths for billboard headlines, print copy and TV spots.

Agency Gives You Free Beer for Filling Out Your Timesheets, Because Nothing Else Ever Works


The industry is rapidly changing, but one thing remains the same: Literally the only thing that gets agency people to fill out their timesheets consistently is free beer.

GoPro Ad With Toddlers Sledding Is the Most Adorable 30 Seconds You'll Watch Today


Being a little kid is the best. Everything is new and different, the world is your oyster, and you don't even know it.

Are These Feminist Superhero Panties Empowering, or a Tiny Bit Weird?


The underwear brand Dear Kate, a big proponent of using real people instead of models, has a new plan to empower women: It's putting inspiring female faces right on its panties.

People With No Brains Star in Hilarious Ads for Other Kinds of Organ Donation


Next time you're at a party and some bro is doing a kegstand on a diving board over an empty swimming pool, you might consider letting the situation play out.  Ad agency Duval Guillaume and Belgian non-profit Reborn to Be Alive take an amusingly fresh approach to organ donation in a new campaign—with photos and videos of people doing seriously dumb and dangerous things, followed by the line: "Eight of his organs can be donated.

Organic Food Snobs Are Unknowingly Fed McDonald's, and They're Lovin' It


You probably have a few friends so opinionated about the sourcing and quality of their food, part of you wants to test whether they'd really know the difference between crap and cuisine.

Brad Pitt Dodges Insults to Make a Charity Pitch on Zach Galifianakis' Between Two Ferns


One of the best things about Between Two Ferns is how the guests have to plug their projects in the least comfortable way possible—indeed, while getting showered with insults.

Infographic: What the Color of Your Logo Says About Your Brand


Few design projects seem to require as much deep thinking as a corporate logo (some would say overthinking—remember Twitter's tortured explanation for its new logo back in 2012)?

Brita Built a City out of Sugar Cubes to Show You What a Lifetime of Soda Looks Like


In the past, water filter brand Brita has targeted plastic bottles as public enemy No. 1, but now it has its sights on a new foe: Soda.

Holy Crap, Someone Is Actually Making a Working Hoverboard for Real This Time


Marty McFly and Tony Hawk both drove demand for hoverboards—but alas, supply has been nonexistent, as both of them had to rely on camera trickery and special effects.  But now, finally, we're getting a glimpse of the first prototype of a functioning hoverboard.

Barton F. Graf Has a Clever Idea for Getting More Men to Become Mentors


Esquire recently asked three ad agencies to help with its male mentoring initiative. Today, Barton F.

Craigslist Is the Setting for This Interactive Music Video About Humanity, or at Least Weird Ads


Craigslist might be best for making a couple bucks off that one-wheeled leopard-print bicycle your ex left behind, and it's just that kind of random human curio that makes the classified site the inspiration for—and theme of—this new interactive music video created by 72andSunny's in-house creative school 72U.

Ikea's Parody of The Shining Is Devilishly Good


Heeeeeere's … Ikea's parody of The Shining! BBH Singapore re-imagines the spooky hallway scene from Stanley Kubrick's 1980 horror classic in this spot-on 90-second Halloween ad.

Snickers Gives You an Early Halloween Treat With This Truly Twisted Ad


Halloween is like Christmas for candy brands, and Snickers usually swoops in, batlike, with some fun and spooky advertising (most notably, perhaps, BBDO's truly odd "Grocery Store Lady" spot from 2010).

Watch This 6-Year-Old and Her Friends Drop F-bombs for Feminism (and to Sell Clothes)


Activist T-shirt maker FCKH8 asked the world a question. What makes you more uncomfortable: the way society fucks women, or a little girl saying the work fuck?


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