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Xbox Partners With Undefeated for Limited Edition Custom Controller

Throughout the years, streetwear mainstay Undefeated has collaborated with notable athletes and artists and a slew of reputable brands.

Brad Hall Unboxes and Reviews the adidas Yeezy Boost 350

The web’s favorite sneaker reviewer Brad Hall is back to unbox and speak on one of the year’s hottest releases, Kanye’s adidas Yeezy Boost 350.

Shake Shack Goes After Chick-fil-A With ChickenShack Sandwich

For a limited time at Shake Shack’s three Brooklyn locations, customers will be able to get their hands on the ChickenShack: a sandwich made with crispy, all-natural and antibiotic-free chicken breast, lettuce, tomatoes, pickles and buttermilk herb mayo for $6.29.

Discover Sneaker History at “The Rise of Sneaker Culture” Exhibition

From fitness shoe to high-fashion staple, the monumental rise in sneaker popularity acts as a testament to some of the most significant pop-culture developments over the last few decades – from the impact of advertising and mass production, to the influence of hip-hop and the NBA.

Pigalle Offers Behind-the-Scenes Look at Spring/Summer 2016 Presentation

Upon recently presenting their Spring/Summer 2016 collection at Paris Fashion Week, Pigalle is back to give us a further look at the upcoming line.

Get an Education in French Hip-Hop With our Mixtape from DJ Cam

Paris-born DJ and lifelong musician DJ Cam has returned to his roots with a mixtape that explores the French hip-hop scene.

Acapulco Gold Takes a Tour of Coney Island for Summer 2015

Streetwear brand Acapulco Gold has released their Summer 2015 video lookbook. As opposed to their recently released pictorial, the short film is as much an examination of the different personalities that frequent New York City’s Coney Island as it is the clothes in the collection.

What Was the Very First Album A$AP Rocky Bought?

Ever wonder what A$AP Rocky’s first-ever album purchase was? In an exclusive segment for late night talk show host Jimmy Fallon, the Harlem-bred rapper reveals the tough decision he had to make in choosing between storied rapper Rakim’s The 18th Letter and the techno-fueled Mortal Kombat soundtrack.

Working ‘Star Trek’ Communicators Are Coming Sooner Than You Think

With the capacity of smartphones these days, the Communicator might not seem as futuristic as it did in the 1960s sci-fi series Star Trek.

Primitive Releases Sportswear-Themed Fall 2015 Delivery

For their initial drop for Fall 2015, Primitive embraces the spirit of victory. In accordance, the California brand has launched a series of sportswear-themed pieces, from varsity jackets and hockey and baseball jerseys, to mesh shorts, sweats and other great styles.

Kendrick Lamar and Reebok Team Up on the Ventillator “Paperwhite”

Reebok taps Compton-bred emcee Kendrick Lamar for a brand new iteration of their Ventilator silhouette.

Nike Releases the Air Huarache Run in a Fiery “Cinnamon” Colorway

The ever-popular Nike Air Huarache Run gets revitalized in a “Cinnamon” colorway exclusively for women this summer.

A Look Inside Stance’s Headquarters

Based in sunny California, Stance’s headquarters is a hub of creativity, built to encourage healthy living and a sense of adventure.

David Blaine and Kobe Bryant Star in World’s Fastest Commercial

While it may be a blur to some, others might remember catching a glimpse of magician David Blaine and future Hall of Famer Kobe Bryant in Nike’s “Find Your Fast” commercial.

8 of the Most Controversial Hip-Hop Album Covers of All Time (NSFW)

Hip-hop artists have a notorious history of boasting provocative imagery to supplement their music. For decades, rappers have exhausted the usual motifs of garish materialism, sensational violence and sexuality in their visuals.

Here’s What Happened at Berlin’s adidas FANATIC Football Tournament

Paris’ Club 75 is heading to the finals in the Big Apple after taking the Berlin leg of adidas’ FANATIC tournament.

The 10 Best-Selling Albums, Songs & Vinyls of 2015 So Far

Nielsen Entertainment have conducted a mid-year music report to provide a better understanding of consumers’ listening behaviors in the United States.

fragment design and ION Audio Release Portable Turntable for the POOL aoyama

To coincide with the recent POOL aoyama pop-up shop in Tokyo, fragment design and ION Audio have joined forces to produce a limited edition potable turntable.

Adrian Younge On New Album With Ghostface, Achieving His Vintage Sound and Pharrell’s “Channeling the Groove” Explanation

In the world of music, if there was such a thing as umami – the notion of a taste beyond sweet, sour, bitter and salty – Adrian Younge would probably be the first producer to try and seek it out.

SEEK Berlin Takes Over Arena for Spring/Summer 2016

This week, SEEK Berlin will once again be holding its seasonal showcase at Arena. The venue was once a public transit warehouse back in the 1920s, as it features both indoor and outdoor areas.