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How Advertisers Seduce Our Subconscious

In 1957 Vance Packard’s book The Hidden Persuaders shocked the world by revealing that messages exposed subliminally, below our level of perception, were able to increase sales of ice cream and Coke.

Why Does Time Seem to Fly as We Get Older?

When we were children, the summer holidays seemed to last forever, and the wait between Christmases felt like an eternity.

How Humans Could Go Interstellar, Without Warp Drive

The field equations of Einstein’s General Relativity theory say that faster-than-light (FTL) travel is possible, so a handful of researchers are working to see whether a Star Trek-style warp drive, or perhaps a kind of artificial wormhole, could be created through our technology.

Can Virtual Reality Help Astronauts Keep Their Cool?

While astronaut Scott Kelly spent his year on the International Space Station, he expressed frustration with the ho-hum accommodations inside the ISS — it’s dullsville.

Space Submarines Could Swim in Extraterrestrial Seas

One of the most profound and exciting breakthroughs in planetary science in the last two decades has been the discovery of liquid methane lakes on the surface of Saturn’s largest moon Titan, and liquid oceans under the icy surfaces of many of the giant gas planets' other moons.

Fecal Feasts Bring Earwig Families Together

A steaming bowl of fresh feces isn’t a meal that will bring the family together over the holidays. But for many animals, fecal consumption is a way of life.

History's Strangest Baldness 'Cures'

For most people, baldness wouldn’t make it into the Top Ten Worst Things Ever; that list is more likely to be dominated by Ebola, cancer, dementia, and Kevin Federline’s Playing with Fire album.

Lost or Found? A Stick Chart From the Marshall Islands

This post originally appeared in the online anthropology magazine SAPIENS. Follow @SAPIENS_org on Twitter to discover more of their work.

From Jet Fuel to Medicine, Tobacco Growers Turn a New Leaf

It is notorious for its role in the expansion and continuation of American slavery, and for its adverse health effects.

Confessions of a Martian Rock

I look at rocks on Mars for a living—a lot of rocks. Because of this, I’ve gotten pretty good at knowing what to expect and what not to expect when analyzing the chemical make-up of a Martian rock.

What We're Learning from the World's Oldest Calculator

When we talk of the history of computers, most of us will refer to the evolution of the modern digital desktop PC, charting the decades-long developments by the likes of Apple and Microsoft.

Celebrating Viking: Gilbert Levin Recalls the Search for Life on Mars

Forty years ago today, the first of two landing probes of NASA’s Project Viking touched down on planet Mars.

Extinction Looms for Easter Island's Only Remaining Native Species

On Easter Island, isolated in the middle of the vast Pacific Ocean, ten species of near microscopic insects are all that remain of the island's native species — at least for now.

The Psychology of Pokémon Go Haters

When Psy’s “Gangnam Style” broke YouTube, they refused to give it a single view. When people soaked themselves during the ALS Ice Bucket Challenge, they called it a waste of water.

Earth's Biodiversity Has Fallen Below 'Safe' Levels? Ecologists Disagree

A new paper reports that over half of Earth’s land area has suffered biodiversity loss beyond “safe limits.” The study, released Thursday in Science, compiles a global dataset of biodiversity change and compares it to human land use patterns.

Earth's Biodiversity Has Fallen Below 'Safe' Levels? Ecologists Disagree

A new paper reports that over half of Earth’s land area has suffered biodiversity loss beyond “safe limits.” The study, released today in Science, compiles a global dataset of biodiversity change and compares it to human land use patterns.

Blame Your Subpar Fitness on That Neanderthal DNA

Most of us harbor about 2 percent Neanderthal DNA, inherited when our ancestors bred with Neanderthals more than 50,000 years ago.

Could Goats or Cows Claim the Title of 'Man's Best Friend'?

Since the evolution of dogs from wolves tens of thousands of years ago, they have been selectively bred for various roles as guards, hunters, workers and companions.

The Chicken-hearted Origins of the 'Pecking Order'

At the turn of the twentieth century, a young Thorleif Schjelderup-Ebbe began vacationing with his wealthy parents, both sculptors, at a country retreat outside Kristiania (now Oslo), Norway, where he immersed himself in the lives of birds in the barnyard.

These Spacecraft Will Visit Jupiter After Juno

Juno (JUpiter Near-polar Orbiter) is the sixth spacecraft to study Jupiter (give or take a few gravity assists), but will be the second to fall into orbit around the gas giant following the Galileo probe in 1995.


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