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Becoming a Thought Leader in the Digital Era


Guest post by Dorie Clark is a marketing strategist who teaches at Duke University’s Fuqua School of Business.

When Hospitality Becomes an Art, It Loses Its Very Soul


The title is credited to Max Beerbohm, English essayist, parodist, and caricaturist best known today for his 1911 novel Zuleika Dobson.

How Marketers Can Thrive in an Era of Digital Darwinism


While in London promoting What’s the Future of Business (WTF): Changing the Way Businesses Create Experiences, I spent some time with the folks who produce The Digital Marketing Show.

Habits are the Invisible Architecture of Everyday Life


Guest post by Gretchen Rubin (@gretchenrubin), one of the most thought-provoking writers on habits and happiness.

The Apple Watch Will Make Work More Delightful and Reshape Employee Engagement


Guest post by Jason Shah is the founder and CEO of Do (do.com), a collaboration platform that helps people run productive meetings and do work they love.

Facebook’s Messenger Becomes a Platform, The Sharing Economy Creates a Shut-in Economy + WTF Indiana – ContextMatters #8


Facebook Messenger Becomes a Platform Following F8, Facebook’s semi-annual developer conference in 2014, I suggested that Facebook was evolving from a social network into a bona fide social ecosystem.

The Future of Business is About Experience Architecture


Digital Darwinism is forcing businesses to #AdaptorDie. Many realize that customers are different. At the same time, leaders understand that how employees want to work is also changing.

Experience Begins Here


Experience becoming more important than the product itself. What is experience? It’s not a thing, it’s everything.

Pardon My Bluntness, The Future of Marketing is Screwed…But It Doesn’t Have To Be


The Adobe Summit in London is a pretty special event to me. A big part of it of course has to do with its location.

Ellen Pao Loses Against Kleiner Perkins and Twitter Partners with Foursquare – ContextMatters #7


Ellen Pao Loses Suit; Wins Awareness for Gender Discrimination The news is everywhere; Ellen Pao lost her discrimination lawsuit against Kleiner Perkins Caufield & Byers.

Digital Transformation Starts with Reimagining the Customer Experience


All customers are not created equal. This is also true for relationships. No business has the same relationship with their customers as you intend to have with yours.

SXSW Jumps the Shark (Again?), The Meerkat Craze and Twitter’s Questionable Developer Relations – ContextMatters #6


Jumping the Shark Has Jumped the Shark SXSW is a special event. It is what you make it and what you allow it to be.

Meerkat and the Ephemeral State of Livestreaming and Me.tv


By now you must have heard about Meerkat, the latest tech media darling that lets people tweet (steam) live experiences with friends and followers on Twitter.

Insights: Interviews on The Future of Social Media as Curated by Anil Dash and Gina Trapani


I’ve long admired the work of Anil Dash and Gina Tripani over the years. In many ways, each as shaped my perspectives in new media and its impact on our professional and personal lives over the years.

Creating Truly Personal Omni-Channel Customer Experiences


When I was in London, I visited the Smart Focus HQ to shoot a series of videos, host a webinar and also sign books for local marketing professionals (videos and webinar accessible here.)  While there, something unplanned and very cool began to surface and I’m excited to share the result with you here.

I’m Pivoting Toward Growth


Even Pivots make pivots. Such is true for the Pivot Conference. After 5 wonderful years, Pivot is moving away from a traditional conference format toward one focused on “user generated learning experience.” I’m moving into an advisory role and Matt Godson, Mike Edelhart and the Momentum team will carry the Pivot torch proudly.

Customer Experience is Becoming More Important Than the Product Itself


Customer experience is the sum of all engagements and interactions a customer has with your business in every step of their journey and lifecycle.

Mobile CX (Re)design: A Catalyst for Digital Transformation


Guest post by Jaimy Szymanski (@jaimy_marie), Analyst, Speaker, Advisor In order to inspire great digital transformation within an organization, strategists must provide proof of concept on a smaller scale.

Facebook’s Suicide Prevention, Cocaine Fueled Startups and Silicon Valley as the Hub of Innovation? – ContextMatters #5


Facebook’s Suicide Prevention System Social media bullying is an unfortunate reality. The heart-breaking cases of suicides are frequently in the news these days.

Companies Need to Compete for Relevance to Survive Digital Darwinism


Digital Darwinism is claiming businesses everywhere. As technology and society evolve, leaders face the need to adapt or die.


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