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The Six Pillars of Social Commerce [VIDEO]


In April 2012, I wrote a piece that explored online social behavior and its impact on commerce and decision-making.

Employees are as or More Important Than Customers: Why Ignoring Employee Engagement Hurts Business


In a late 2013 study, Gallup found that only 13% of workers actually feel engaged at their jobs.  What’s worse is that 63% of the workforce is not engaged at all.

Digital Transformation: A Year in Review


When I published the first in a new series of reports exploring the state and future of Digital Transformation, it was almost the antithesis of a typical technology report.

Community is Much More Than Belonging to Something; It’s About Doing Something Together That Makes Belonging Matter


Viginia Coutinho is a dear friend who just released a new book (in Portuguese) that helps strategists think differently about social media.

1 Short But Important Prediction for Marketing in 2015


It’s that time of year when experts share their predictions and others assemble them into long lists.

The Gap Between Big Data and Big Insights: Turning data into engaging stories


Have you seen the popular HTC One TV commercial featuring Gary Oldman? It’s quite brilliant really. A highly celebrated A-list actor is paid millions to say little more than “blah blah blah” throughout the entire commercial.

Customer Experience Happens To You Not Because of You


  Earlier this year, I was asked to write the foreword for a new book focused on experience marketing and CX.

Spotify, Taylor Swift and The Music Industry’s Missed Opportunity


Guest post by Monica Corton (@momusing), Executive Vice President, Creative Affairs & Licensing Next Decade Entertainment, Inc.

Digital Transformation is About Empathy First and Technology Second


Every day, there’s seemingly yet another disruptive trend that emerges out of nowhere which affects consumer behavior and the future of everything along with it.

Curate This! We are the Network Now


My good friend Steve Rosenbaum released his new book, “Curate This,” to help us learn the ins and outs content curation.

The Sophisticated Marketer’s Guide to Thought Leadership


LinkedIn and I have worked on several research projects together over the years ranging from the future of Native Advertising (private) to the state of Relationship Economics.  We banded together again to explore the art and science of thought leadership.

Splendida Notizia! What’s the Future of Business is Now Available in Italy


#WTF is going on in Italy? The future of business is turning a new page…that’s what. I’m excited to announce that What’s the Future of Business: Changing the way businesses create experiences is now available in Italy (in Italian).

Only companies with impeccable customer service will survive the Zombie Apocalypse – And the economy of the next 100 years


Guest Post by Peter Shankman, Author of Zombie Loyalists: Using Great Service to Create Rabid Fans Imagine a world where decisions aren’t made based on anonymous reviews with no validation on sites like Yelp or TripAdvisor, but rather, through trusted sources in your own network.

The Future of Business Starts with Us


I often share a quote by Russian novelist Leo Tolstoy, “Everyone thinks of changing the world, but no one thinks of changing himself.” And that’s where are in business.

The Future of Business Starts with Us


I often share a quote by Russian novelist Leo Tolstoy, “Everyone thinks of changing the world, but no one thinks of changing himself.” And that’s where are in business.

Pivot: The Emergence of Digital Compels Businesses to Transform


Guest post by Mike Edelhart, co-producer and CEO of The Pivot Conference (@pivotcon) Historic shifts in business fundamentals don’t occur smoothly; rather they happen in sudden, sharp shifts which open unexpected chasms companies must traverse or plunge.

Pivot: The Emergence of Digital Compels Businesses to Transform


Guest post by Mike Edelhart, c0-producer and CEO of the Pivot Conference Historic shifts in business fundamentals don’t occur smoothly; rather they happen in sudden, sharp shifts which open unexpected chasms companies must traverse or plunge.

Pivot: The Total Digital Experience


The Pivot Conference in NYC in October is unique among events in that, each year, it shifts  focus to deeply reflect the needs of its community of senior business transformation executives from leading brands and organizations.  To make that happen, I serve as Pivot’s Executive Producer along with Pivot CEO, Mike Edelhart.

Pivot: The Total Digital Experience


Pivot Conference in NYC in October is unique among events in that, each year, it shifts  focus to deeply reflect the needs of its community of senior business transformation executives from leading brands and organizations.  To make that happen, I serve as Pivot’s Executive Producer along with Pivot CEO, Mike Edelhart.

A Manifesto for Building Relationships in the Digital Era


Not too long ago, my dear friend Hugh MacLeod (@gapingvoid) and I set out to explore a new world of visual communication that combined an intentional form of written storytelling illustrated through clever yet pithy cartoons.


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