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Using somewhat unconventional methods in the marketing world is always a bit of a risk, but nevertheless tends to be part and parcel of any creative task.
Mobile technology has made a transformative impact on both manufacturing and marketing. The two industries have never been exclusive (both falling under the larger umbrella of supply chain management), but today’s digital world has brought the two together in ways that could not have been dreamed of 50 years ago.
The Berry Company, a family run food business, decided to hit the streets of London to brighten people’s day in their latest marketing campaign.
Maybe you helped develop your company name, designed the logo and wrote every product title and tagline.
With the application of technology in marketing and advertising, a paradigm shift has been realized. The internet specifically has had a profound effect on marketing and has completely revolutionized how businesses are noticed and gain customers.
Every day thousands of kids miss school just because they don�t have clean clothes to wear. Whirlpool saw this as an opportunity to help children in need and help solve a real problem.
Source: Esquire.com Advertisers strive to create a perfect ad that would draw prospect’s attention and make a clear statement, but somehow they often end up getting on their audience’s nerves.
Guerilla Marketing, at its core, is advertising that utilises cheap and creative tactics to generate hype and draw attention to a product or service.
Comic-Con is a comic book convention that is held every year since 1970 in San Diego, CA. It’s a time where thousands of comic book fans come to hear the latest from the industry and share experience with other like-minded individuals.
Guerrilla marketing is essentially an approach to advertising that uses cost effective, unconventional methods to raise the profile of a company.
It was only officially launched on 6th July, but Pokémon Go has already become a massive hit for Nintendo and its partners.
Sometimes we need to be thankful for what we have and to keep a positive attitude in life. The Assistance Association for Disabled Children (AACD) in Brazil partnered with Z+ to create the fantastic problem-solving machine.
Pokémon Go is the hot mobile game that has millions of people exploring locations to capture virtual Pokémon characters.
Volkswagen is turning car parking spaces into miniature basketball courts with their latest Volksparking campaign.
APIs are application programming interfaces; basically they automate a certain level of social media interaction on your Twitter account.
Being a parent can be hard sometimes, especially when your children don’t help around the house. Samsung decided to help out the parents by creating a unique laundromat.
Children these days are more inclined to find answers to their questions by searching the internet before considering asking their father.
Marilyn Monroe was America’s sweetheart back in the day and was irresistible to look at. Snickers believe that when you’re hungry, you’re not yourself.
If you ever get bored while waiting for the bus, Reebok just created the best bus stop shelter for you.
Old Spice has a very interesting and effective approach to marketing, be weird. They have spokespeople such as Terry Crews flexing and creating a nice beat to men riding unicorns while wearing nothing but a towel.