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Nescafe Uses Coffee to Create Instant Connections


Coffee seems to bring people together and that’s how Nescafe thought to turn this idea into a whole new campaign!

Coca-cola Creates First Ever “Drinkable” Advertising Campaign


Coca Cola is taking advertising to the next level, promoting Coke Zero in a sense that you wouldn’t expect!

Microsite Madness: What Can They Do for You?

Microsites are the newest way to be direct and current with your customer. They offer specific, easily digestible information about special promotions, new products, corporate culture and endless other possibilities.

Café Pelé Makes People Yawn With The Contagious Billboard

Café Pelé set up a digital display equipped with a motion sensor at São Paulo’s busy Fradique Coutinho station at morning hours.

Heineken Creates the First Tweet Cover Festival!


How would you imagine a digital music festival in terms of interaction? How would you participate in such an idea?

Pictionary creates Cloud Sketch to promote imagination


Remember the days when you spent endless hours trying to guess the word your friends were drawing? Well, now it’s time to take your creativity up to the sky!

222 Awesome Advertising Ideas From Around the World


Creative advertising ideas stay in your memory and are a great tool to get attention. Below you find over 200 great examples of creative adverting ideas from various industries around the world.

Getting Started as an Independent Marketing Consultant

Do you enjoy the art of marketing? Do you find concept of finding ways to connect the general public with products and services on the market interesting?

Sponsorship, Paid Social, and Advertising: The Pros and Cons

Within enough time of operating a website or regularly blogging you will see the fruits of your labor as traffic and your audience following begins to grow.

L’Oreal Gives Moviegoers the Waterproof Experience

L´Oréal wanted to show women the power of their product by treating them to a free makeover and a movie.

#HappyBirthdayYouTube: The A-Z of YouTube


Youtube has turned 10 years old and this surely required a proper celebration, just the way you could imagine.

Pic Aid by Flickr Turns Your Photos into Donations


As we keep taking new photos every day, we can’t help but wonder what to do with them. What if your pictures were donated for a good cause, helping charities all over the world?

Guerilla Marketing = Fresh Air

Marketing is a never-ending challenge for creative teams. Bombarded with reminders about optimization, delineation and customization, it’s hard for a creative mind to roam freely.

Contagious Billboard Makes You Yawn to Promote Coffee


We all have the days when the morning commute to work seems like a real challenge, wishing we could stay in bed.

KFC Creates a Music Video in a Lunch Hour

How do you spend your lunch hour? If you think that there’s not much you can do during your lunch break, then wait until you watch KFC’s new campaign!

Coca-Cola Wish Booth #WishUponACoke

Millions of us spend holidays every year in Dubai. It boasts a host of stylish & luxury apartments that has celebrity flocking.

TAM Airlines Creates the Most Personalized Ownboard Magazine


When was the last time you actually read an inflight magazine? Chances are you don’t remember, since you probably didn’t have any particular interest on the topics.

The Marketing & Branding Strategy Behind Bridgestone Tires

General Motors, Anheuser Busch, Oscar Mayer, Bridgestone Tires. These are just a few companies that have established themselves as foundational to American culture.

Billboard Inspires Travel With Sound Bites From Around the World


In a world that the visual power dominated, Thalys trains have decided to promote their service with a different focus, the power of the sounds.

3D Box Covers Construction Site In Ambient Campaign


Construction sites are often hidden behind covered fences and signs preventing people from imaging the finished product.The municipality of Upplands Väsby north of Stockholm wanted to do something different when renovating a block of resident buildings.


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