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Without a social media presence, most brands are bound to fail. It’s only logical: many individuals spend the majority of their online time on social networks.
What is it about puerile jokes that always brings out a shocked little giggle from within us? It doesn’t seem to matter how old we are, a well-placed fart joke will always illicit a laugh, whether it’s hearty and loud, or embarrassed and controlled.
When it comes to something as important and powerful as road safety, it can be hard to get your point across with traditional advertising that, despite many tragic and funny ideas, is often ignored.
The first thing that we feel we absolutely have to say about this campaign, is that it is yet another in a line of awesome Molson Canadian campaigns that have hit the web in the last year or so.
By now, if you haven’t heard of the ALS Ice Bucket Challenge we’re going to have to assume you’ve been living under either a literal or metaphorical rock recently.
Whether you’re the proud founder of an animal charity or the leader of a foundation with an environmental focus, you need plenty of promotion to get your nonprofit off the ground.
We’ve been very impressed with some of the interactive and engaging campaigns that ASICS have run in the past.
Every now and again, a brand does something that isn’t just totally unexpected but game-changing for the world of guerrilla marketing innovation that you just know you’ll be seeing mimicked and recreated by brands the world over.
This is one of those instances where we wish we were multi-lingual and could tell exactly what was going on in this campaign from Chungjungone called Tasting.
Everyone knows that people, as a species, love to have a good look at themselves in the mirror. It’s one of those things that is just inherently human.
In this day and age, many businesses all over the world promote their products and services through online marketing.
We’re all born with beautiful skin, but over time, the elements get the better of us. Moms weren’t kidding when they always told us to wear sunscreen.
Sometimes the smartest examples we see of guerrilla marketing is a brand that takes something small and advertises it in a big way.
Leo Messi is back in Barcelona sporting his new adizero f50 Messi boots. Adidas recently did some guerilla projection mapping in Barcelona to help spread awareness of the new boot.
Generosity can be a hard thing to foster in the general public. That isn’t to say that people aren’t generous, but capturing that generosity and directing it towards the specific need can be a serious challenge, and one that charity marketers battle on a daily basis in their engagement strategies.
As women, we are constantly looked upon to fulfill multiple roles. We are mothers. We are wives. We are caretakers.
We’ve all watch a YouTube video at least once in our live, and we’ve all skipped those darn ads. According to YouTube, more than 1 billion unique users visit YouTube each month and over 6 billion hours of video are watched each month on YouTube.
For many people, there’s a certain magic about a night out on the town. It’s a twilight adventure, fuelled by lowered inhibitions and a sense of things to come.
When you have a very specific audience, with an accepted series of interests and a shared concept of entertainment and humor, you think it would be easy to access them.
We have to say, we tend to love how Coca Cola runs their marketing. They’ve put out so many genius campaigns in the last year alone that sometimes we feel like it’s impossible to keep up with them.