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Source: Esquire.com Advertisers strive to create a perfect ad that would draw prospect’s attention and make a clear statement, but somehow they often end up getting on their audience’s nerves.
Guerilla Marketing, at its core, is advertising that utilises cheap and creative tactics to generate hype and draw attention to a product or service.
Comic-Con is a comic book convention that is held every year since 1970 in San Diego, CA. It’s a time where thousands of comic book fans come to hear the latest from the industry and share experience with other like-minded individuals.
Guerrilla marketing is essentially an approach to advertising that uses cost effective, unconventional methods to raise the profile of a company.
It was only officially launched on 6th July, but Pokémon Go has already become a massive hit for Nintendo and its partners.
Sometimes we need to be thankful for what we have and to keep a positive attitude in life. The Assistance Association for Disabled Children (AACD) in Brazil partnered with Z+ to create the fantastic problem-solving machine.
Pokémon Go is the hot mobile game that has millions of people exploring locations to capture virtual Pokémon characters.
Volkswagen is turning car parking spaces into miniature basketball courts with their latest Volksparking campaign.
APIs are application programming interfaces; basically they automate a certain level of social media interaction on your Twitter account.
Being a parent can be hard sometimes, especially when your children don’t help around the house. Samsung decided to help out the parents by creating a unique laundromat.
Children these days are more inclined to find answers to their questions by searching the internet before considering asking their father.
Marilyn Monroe was America’s sweetheart back in the day and was irresistible to look at. Snickers believe that when you’re hungry, you’re not yourself.
If you ever get bored while waiting for the bus, Reebok just created the best bus stop shelter for you.
Old Spice has a very interesting and effective approach to marketing, be weird. They have spokespeople such as Terry Crews flexing and creating a nice beat to men riding unicorns while wearing nothing but a towel.
Coca-Cola wanted to capture the happiness between friends so they decided to innovate a common restaurant item, the napkin holder.
The value-action gap within sustainable efforts continues to exist today because the majority of sustainable initiatives are invested in “changing people’s minds instead of facilitating the desired behaviors,” says Mike Walker.
A picture is worth a thousand words. How about when those pictures are shuffled together to create a video?
On May 4th 2016, Paris Musées launched parismuseescollections.paris.fr, an online platform that will make the collections held by the city’s museums accessible to anyone.
Unfortunately some parts of Russian society reject people with down syndrome, which makes it difficult for people with down syndrome to find work. In Russia, there are some 2,500 babies with Down’s syndrome born every year and a mere 20 years ago, 95 percent of Russian families would give up babies born with Down’s syndrome.
So, you’ve started your small business. As a business owner, you want to spread the message of your brand and let customers know the model, practices, and values of your business.