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It may seem that Augmented Reality use in marketing campaigns is slowing down; however, some marketers have found ways to use it to create some very interesting campaigns that truly shock and awe their audience.
LinkedIn is primarily known as a professional business network where people stay connected with colleagues and stay in touch with other business professionals.
Think of the app as a cross between a website and a video game—like a browser page that is always open, but with interactive features and immediate accessibility that feels more personal because it is downloaded to users’ phones or personal computers. Apps have several characteristics worth noting in your quest to improve the reach and efficacy of your brand or company’s marketing campaign.
The Quebéc Magic Film Festival came up with a rather crafty way of promoting the event. A fair amount of posters were placed around cities, featuring only a white background, a black top hat and a small text below it asking the passerby to take a photo of the poster with flash, revealing a secret message – and of course, the secret message is the festival itself.
There are so many ways a trip can go wrong, and APA Insurance decided to prank a couple unsuspecting travelers at the baggage claim at the Jomo Kenyatta International Airport.
“It Cannot Be Fashionable” As part of the International Campaign of 16 days of Activism against Gender based violence, N’weti and DDB Mozambique partnered up to create a different fashion show during this year’s Mozambique Fashion Week.
Coca-Cola is a brand that truly understands happiness. This past year they decided to connect snowy Finland with tropical Singapore with a unique communication device.
There are parts of your business that you can set on autopilot. Attracting customers is not one of them.
Ride the Coca-Cola logo Big brands: they tend to follow usual structures which don’t differ them much from other brands, with the music and guessing on what actual brand might it be.
Planning and developing a strategy for the future is one of the most important pieces of the business growth puzzle and the key to having a successful business plan heading into 2015.
Street teams from around the world could learn a lot from this 4-legged people magnet. Hush Puppies decided to do away with the typical street team activation strategy and go with a “hush” puppy.
People are so used to having messages, information, and products thrown at them every day that it’s easy to become numb to it all.
In marketing, it is essential to raise awareness, particularly when the issue is sensitive and demands attention and action rather than just attraction to a product.
There is just something so amusing to watch a 7’1″ man bake in a very, very tiny oven. Professional basketball player, Shaquille O’Neal (Shaq), shows us his favorite easy-bake oven recipes.
The agency lg2 teamed up with the Quebéc City Magic Festival to create a rather crafty way of promoting the event.
Every year, dozens of pedestrians are killed crossing the street. The Société de l’assurance automobile du Québec (The Society of Automobile Insurance of Quebec), an insurance company located in Quebec, wanted to share this fact with the rest of the world in hopes to make the streets a little safer.
Handling a small business Ecommerce store is not an easy task. Small businesses often have constraint budget and if they want to push their sales online, they must use successful Ecommerce solutions.
This past Christmas LOT POLISH AIRLINES partnered with DDB Warsaw to put the whole World under mistletoe.
It’s a brand new year and we’re so excited to see what creative marketing campaigns come out this year.
The Oculus Rift is an upcoming virtual reality head-mounted display that has raised over $2.4 million in funding and was acquired by Facebook.