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7 TRAITS EVERY GREAT CONTENT MARKETER MUST HAVE

This article originally appeared on Column Five. Developing and promoting great content is no easy game.

Here Are All The Goods The U.S. Actually Imports From Mexico A Year


One of the promises that Donald Trump made while on the campaign trail and after his election was to bring about discussions about the North American Free Trade Agreement.

HOW TO DO EFFECTIVE CONTENT MARKETING: USE EMPATHY

This article originally appeared on Column Five. In 2015, branded content output climbed 35% per channel, but content engagement decreased by 17%. What does that say?

What Software Gets The Best (And Worst) Feedback From Users?


Thhis article originally appeared on Priceonomics. Using software can be a harrowing experience or it can be a delightful one.

American Panorama: Historical Maps Of The United States


Maps have been around for centuries and are still considered indispensable tools for people today. They’ve helped people to define and navigate the world around them as far back as 16,500 BC and continue to do so in the 21st century.

HOW TO BUILD AN AGILE VISUAL CONTENT STRATEGY IN 7 STEPS


This article originally appeared on Column Five. “We need to be more strategic.” These might as well be trigger words.

Gun Control: What Experts And Americans Agree On


Lately, there has been a lot of talk in the U.S. about gun control. Citizens and politicians find themselves on both sounds of the debate about whether more stringent laws would affect gun-related violence.

HOW TO MAKE GREAT CONTENT FOR YOUR BUYER’S JOURNEY


This article originally appeared on Column Five. What’s the biggest mistake I see content marketers make?

Race, Gender & Paying For College: Who Bears The Burden Of Student Debt?


This article originally appeared on Priceonomics. Your college years may be the best ones of your life, but they can also be the most expensive.  Many of today’s students are financing their education with loans, and are graduating with more debt than ever.

Mapping Immigrant America: A Look At The Immigrant Population In The U.S.


Lately, there has been a lot of talk about immigrants in the U.S. following the election of Donald Trump.

HOW WE INCREASED OUR LEADS 78% IN ONLY 6 MONTHS


This article originally appeared on Column Five. We’re all about content marketing. Marketing strategy, writing, designing—we have our clients covered.

What You Should Know About A Weakened Mexican Economy


During his campaign and following his election, Donald Trump has repeatedly declared his plans to break up NAFTA, build a border wall and “make Mexico pay for it”, and implement sizeable tariffs on Mexican imports.

6 WAYS TO TELL YOUR BRAND STORY IN ANY PIECE OF CONTENT


This article originally appeared on Column Five. Content marketing is one of the best ways to tell your brand story.

How Much Do Amenities Impact Your Rent?


This article originally appeared on Priceonomics. Many details about an apartment can impact monthly rent, other than the amount of space and location.

What Colleges and Degrees Have the Best Potential for High Salaries?


For young adults, choosing which college to attend is an important decision. The major and college a student chooses has an impact on what kind of career path they will have.

This Month’s 18 Best Gifographics Inspiration


If you’re not familiar with them yet, gifographics, or infogifs, are the upgraded version of the infographic.

5 WAYS TO EDUCATE YOUR CUSTOMERS THROUGH CONTENT

This article originally appeared on Column Five. Content marketing is not about talking about yourself; it’s about creating content that delivers true value to your audience—the content they need and want.

Would You Want To Live Forever If You Could?


What would happen if people all over the world stopped aging and never died? If we had the ability to stop aging at 25 and we could live for as long as we wanted, how long we people actually choose to live?

HOW TO BRIDGE MARKETING AND SALES IN YOUR BUYER’S JOURNEY


This article originally appered on Column Five. Content marketing isn’t a nice-to-have these days; it’s an incredibly effective and necessary tool.

Should You Get the Guacamole on Your Burrito? A Price Analysis of Your Favorite Foods


The restaurant business is notoriously tough, and owners have a myriad of costs ranging from health permits to commercial rent.


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