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Episode 35 – Michael e. Stern on Negotiating with Confidence


HOW Design Live is more than a professional conference. It’s an inspiration-packed, global creative gathering guaranteed to open your mind, fuel your soul and power your career.

After Effects Tutorial: Make it Rain


I dawned on the realization that teaching myself animation in After Effects limits my grasp on the program’s scope.

Design Links: Rick Valicenti, Holly Hunt & Nick Adam


Editor’s Note: This is part 30 in Emily Potts’ inspirational series, Design Links. Every other week she features three artists whose work offers fresh, fun, and stimulating creative inspiration.

Disney and Animation: Side-By-Side Comparison


James Pannafino shares how the 12 basic principles of motion design can be used in your motion designs in this summer’s Creativity Issue of HOW magazine.

Timothy Goodman: The [Creative] Kid from Cleveland


Editor’s Note: The following article was featured in the Summer 2016 issue of HOW Magazine (featuring 3D printed cover art by Timothy Goodman).

Marbles: An Experimental Typeface


Mark Richardson, principal of UK design firm Superfried, joined the profession by a circuitous route: though he loved logos as a child, he ended up studying science at university, graduating with a degree in Environmental Chemistry.

The Evolution of Olympic Logos


Event logos come and go throughout history. That fleeting aspect, though, gives designers a freedom to create for a specific moment in time and place.

Why “Word of Mouth” Is Not a Marketing Strategy


On Word of Mouth – a Rant When I ask creative professionals how they market their services, most say, with pride, “Word of mouth.” This makes me cringe every time!

Animade: Animation and Character


  Don’t miss your chance to enter HOW’s biggest and longest-running competition of the year! The HOW International Design Awards!

Podcast Episode 34 – Rich Radka on the Design Portfolio of the Future


HOW Design Live is more than a professional conference. It’s an inspiration-packed, global creative gathering guaranteed to open your mind, fuel your soul and power your career.

Wheels4Water: How Creatives Are Bringing Safe Drinking Water to Thousands


Editor’s note: The following article was featured in the Summer 2016 Issue of HOW Magazine. Subscribe today to get industry insights, creative inspiration, career advice and more, all year long.  Justin Ahrens and a few friends with Wheels4Water use their design skills—and a whole lot more—to help clients working for social change.

Respect My Hustle: Building Creative Culture, One Side Project at a Time


By Jason Minyo Creativity is contagious. Admittedly it is a bit of a cliché, but like most good clichés, there’s a lot of truth in there.

Celebrate International Design: Italian Edition


When the HOW team gets into International Design Awards mode, we all get the urge to travel to Germany, Australia, Brazil (the list goes on an on)—all the places from which we’ve seen breathtaking design that impresses esteemed judges and finds its way into the pages of HOW magazine.

Matthew Senna: Creating Pop Cultural Objects As Stories, Art & Design


From designing Toms® Shoes retail interiors to producing his own fashion brand while still in college, to designing the Duane Reade balance rewards logo, to bronzing Jordans, Matthew Senna is a well-versed creative.

What Happens the Day After HOW Design Live?


After a year of planning, prepping and scheduling this annual design conference that has helped shape so many creative careers, it’s hard to believe HOW Design Live 2016 has already come and gone.

Maya Tutorial: Smart Keyframing Techniques


Being a jack of all trades in the world of design gives designers an extra edge, especially when courting clients.

Podcast Episode 33 – Dr. Bill Haig on Brand Credibility


HOW Design Live is more than a professional conference. It’s an inspiration-packed, global creative gathering guaranteed to open your mind, fuel your soul and power your career.

Design Links: Molly Z, Sharon & Peter Exley, and Matthew Hoffman


Editor’s Note: This is part 29 in Emily Potts’ inspirational series, Design Links. Every other week she features three artists whose work offers fresh, fun, and stimulating creative inspiration.

Listen and Learn: 5 Inspiring Design Podcasts about Passion & Purpose


On the prowl for design podcasts? If you’re aching to use your design talents and skills to serve a larger purpose and/or to support your passion, here’s a collection of HOW Design Live podcast episodes to inspire you.

Dealing with Difficult Clients and Their Strange Requests


Occasionally dealing with difficult clients is expected in any line of work. The Creative Group recently asked advertising executives to share some of the strangest client requests they’ve ever received.


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