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How an Impromptu Networking Stunt Launched My Career


By Jennifer Lemerand In 2007, over 100 people, armed with eyeliner, drew on me in an impromptu networking stunt at the HOW Design Conference.

Photoshop Tips and Tricks Workshop Preview


Photoshop offers endless possibilities—a million different ways exist to accomplish the same goal, whether that’s digitally painting an elaborate work of art or changing an image’s background.

7 Great Tips to Drive User Engagement on Your Website


by John Siebert, President and CEO of Tranquil Blue The term “user engagement” can refer to any action taken by a user on a website such as posting a comment or a search query, filling in a contact form, signing up for a newsletter, etc.

Maximizing Your HOW Design Live Experience


HOW Design Live is bigger than ever in 2015 — more than 100 sessions to choose from across six distinct program tracks, more than 3,000 creative pros attending, an exciting Exhibit Hall.

In-House, Nothing Is Off Limits with Domtar


Although Domtar is a company that specializes in paper, working in-house at Domtar has allowed multimedia specialist Ashley Maydak to spread her wings, taking on not only print design, but also digital design.

5 Creative Packaging Designs


Have you created an amazing promotional piece? The deadline for the the HOW Promotion & Marketing Design Awards is quickly approaching!

6 Mobile Web Design Tips for Google’s Algorithm Shift


Create a Killer Website Using Adobe Muse: In this four-week course, Brian Wood, author of the Adobe Muse Classroom in a Book, will guide you through how to create and publish a site using Adobe Muse that is optimized for desktop and devices, including phones and tablets.

Your Online Design Resume: What You Need to Know


The online design resume is one of the most intimidating things new job seekers have to deal as they begin their careers.

Corwin Hiebert: Creating a Business Action Plan


We’re thrilled to announce an exciting workshop for creative entrepreneurs: Corwin Hiebert will be presenting Getting Down to Business: 8 Action Planning Steps for Creative Freelancers, a live workshop  on May 11, 2015 with HOW Design University.

HOW Design Live Podcast: Do You Provide Strategy for Free?


Looking for some creative inspiration and business insight? Listen to all of the podcasts in the 2015 HOW Design Live Speaker Podcast Series.

K&i and the Humanistic Approach to Design


Celebrate the 25th year of HOW Design Live with dazzling inspiration from the brightest minds and biggest brands.

Hillary Clinton’s Logo: The Best of the Bunch


Celebrate the 25th year of HOW Design Live with dazzling inspiration from the brightest minds and biggest brands—not to mention a healthy dose of camaraderie with your fellow creatives.

From Adobe to Workfront: Build Your Skills at HOW Design Live


In recent weeks, we’ve added more than a dozen technical sessions to the HOW Design Live program — sessions designed to expand your technical skills, inspire new design thinking and introduce you to new tools to help you work smarter.

2015 In-House Design Awards Winners


HOW’s In-House Design Awards recognize the best creative work produced by designers doing in-house work for corporations, associations and organizations. The 89 winning designs representing the creative best of the in-house design industry are first featured in HOW magazine’s January 2015 issue.

Transcend: Commemorating Sports History Through Design


Compelling stories need a bit of visual intrigue, artwork that can help convey emotion and give life to memories.

Break the Boundary Lines of Design Thinking


“When we don’t differentiate, the brand is nothing more than a quality promise to the consumer. But if there are six brands on the shelf and no one’s brave enough to stand out from one another, she’s [the consumer] is just going to switch from one to the other.” Christine Mau shared this revelation at the 2014 HOW Design Live.

Designer Insights: Web Design Trends & Adobe Muse


Special Advertising Note: The following sponsored content is brought to you courtesy of Adobe, one of HOW’s trusted partners.

2014 Promotion & Marketing Design Awards Winners


The Promotion & Marketing Design Awards, HOW’s longest-running design competition, is the only award that specifically celebrates the best work being done in self-promotion and marketing design today.

Neue Haas Unica: A Lost Typeface Revived for Digital Use


Monotype’s Toshi Omagari has resurrected the lost typeface Unica to create the Neue Haas Unica font family, which boasts the familiarity of Helvetica and Univers as well as superior legibility in user interfaces.

Event Branding: The Importance of a Cohesive Approach


by Tori Atkinson of Shaw+Skerm Done right, event branding has the power to bring businesses to a new level of industry prominence.


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